At just 17 years old, Piper Rockelle has already built an entertainment empire. With a reported net worth of $3 million in 2025, she’s more than just a typical teen—she’s an actress, singer, dancer, and powerhouse content creator. Best known for her massive presence on YouTube and TikTok, Piper has also ventured into acting, music, and even launched her own merchandise.
But who exactly is Piper Rockelle, and how did she become one of Gen Z’s most recognizable influencers? Let’s explore her journey from pageants to primetime popularity.
How Did Piper Rockelle Start Her Career?
Born on August 21, 2007, in Atlanta, Georgia, Piper Rockelle Smith started appearing online when she was just four years old. Raised primarily by her mother, Tiffany, Piper entered beauty pageants and took dance and gymnastics classes as a child. She was always interested in the spotlight—and it didn’t take long for social media to amplify that interest.
In 2016, she launched her YouTube channel, quickly gaining fans with prank videos, vlogs, and challenges. Her natural charisma and bold personality helped her stand out from the crowd.
Why Is Piper Rockelle So Popular on YouTube and TikTok?
Piper’s YouTube channel has exploded over the years, gaining 11.9 million subscribers and counting. Her videos feature pranks, challenges, lifestyle vlogs, and frequent appearances from her close-knit group of influencer friends known as “The Squad.”
Meanwhile, on TikTok, Piper boasts over 12.2 million followers, where she posts dance routines, lip-sync videos, and comedy skits. Her ability to stay current with trends while maintaining her signature style keeps her audience coming back.
Whether it’s pulling off hilarious pranks or launching a new music video, Piper’s content is always buzzing with energy.
What Shows and Films Has Piper Rockelle Starred In?
Piper isn’t just a digital star—she’s also appeared in web series and short films. She played Sky in the series “Mani” (2017) and starred in “Chicken Girls” (2018) alongside influencers like Jules LeBlanc and Hayden Summerall.
In 2020, she stepped into a darker role in the horror short film “Dark Eyes,” portraying a character named Daphne. That move hinted at a desire to stretch her acting abilities—and she’s rumored to be exploring opportunities in traditional TV and film.
She also featured in her own reality series, “Piperazzi,” which gave fans a peek into her behind-the-scenes life.
How Much Does Piper Rockelle Earn?
Despite her young age, Piper is making serious money. As of 2025, her net worth is estimated at $3 million, and here’s how her income breaks down:
- YouTube Earnings: Between $47K–$760K annually, depending on video views (via Social Blade)
- TikTok Sponsorships: Estimated $15K–$22K per post
- Instagram Sponsorships: With 5.6 million followers, she can charge $10K–$17K per post
- Acting Career: Estimated income between $1–$2 million from her roles
- Merchandise Store: Brings in around $15K–$50K monthly from items priced between $8–$60
- Music Streams: On Spotify, she has over 115K monthly listeners and 25+ million total streams
Clearly, Piper isn’t just playing around—she’s running a multi-platform business.
Has Piper Rockelle Released Any Music?
Yes! Piper has been branching out into music over the last few years. Some of her most popular singles include:
- “Treat Myself”
- “Butterflies”
- “Tea Party” (2022)
- “Bittersweet 16” (2023)
- “Sidewalk 2” (2023)
- “perfect 10” (2024)
Each release has been accompanied by a music video, further engaging her fanbase on YouTube and helping her grow her audience as a young pop artist.
What Is “The Squad” and Who’s In It?
Piper’s “Squad” is a group of fellow teen influencers and content creators who frequently appear in her videos. As of now, the squad includes:
- Lev Cameron (her boyfriend)
- Jentzen Ramirez
- Elliana Walmsley
- Emily Dobson
- Jenna Davis
The Squad was originally co-founded with Sophie Fergi, who left the group due to behind-the-scenes drama. Despite changes, Piper has maintained a strong crew of collaborators who help keep her content exciting.
What Controversies Has Piper Rockelle Faced?
In 2022, Piper’s YouTube channel was demonetized following allegations of abuse filed against her mother, Tiffany Rockelle. This led to her removal from YouTube’s Partner Program, which affected her ability to earn ad revenue.
Despite this, Piper has continued to grow her platform, especially on TikTok, and has remained active with brand deals and music projects.
What’s Piper Rockelle’s Personal Life Like?
Piper lives in Sherman Oaks, California, and has two brothers: Tyler Ray Hill and Hunter Ray Hill, the latter of whom helps edit her videos.
She’s had a few public relationships. In 2019, she dated fellow YouTuber Gavin Magnus, but they split due to a fallout, partially involving her mom. Despite the drama, the two have recently collaborated again.
In 2020, Piper started dating Lev Cameron, a fellow influencer and dancer. They’ve been going strong ever since and often share sweet and funny moments on social media.
Piper also has a pet pug named Frank Pugan, who has become something of a celebrity himself, and she helps run a cat rescue with her mom—having helped over 100 cats.
